Be the website you want to see. Having a website for your practice or your retail store(s) in 2009 is no longer an option, no longer a luxury, but a requirement, akin to having a telephone or even a fax. According to an Accenture survey in 2007, over 2/3 of respondents prefer shopping in a physical store yet will use the internet to research products, prices and the store they choose to buy from before shopping. Yet far too many retailers are ignoring the internet’s importance to their business and therefore risk losing both current and future customers. Your website is your businesses’ living, digital, dynamic, and always changing brochure.
Over 80% of Americans spend in excess of 11 hours a week online. What is the impression they will receive when they visit your website? Does it look like something your neighbor’s brother’s daughter’s boyfriend did as a class project four years ago in high school? Does it look like every other optical retail site in town? Does it look like a sterile doctor’s office from the 1950’s? Or does your website connote a 21st century business? Your store may embody old fashioned values, but don’t think for a second that your customers are searching for old fashioned products or technology. The look and feel of your website broadcasts who and what you are and what you want the public to think of you.
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